Nickelodeon Super Bowl LVIII video

I wrote and concepted this animated video for the Nickelodeon Super Bowl LVIII event on February 11, 2024. The video invited Super Bowl viewers to download and play the game during Nickelodeon's SpongeBob Squarepants-themed broadcast—and create a talk-worthy brand halo for Nick during this major cultural moment. The Bowl and the game were all over the press, creating tons of positive buzz for Nick and making it the slimiest Super Bowl ever.