Chromebook photo shoot

Our team was asked to shoot a robust library of Chromebook retail images that solved for client pain points while showcasing Chromebooks in more accessible, real-world scenarios for various personas. We needed to take a new approach from previous shoots from other agencies that did not make Chromebook the premium-looking hero.

After scoping, I led initial concepting and presented our proposed approach to the shoot, which would require a lean and mean approach while looking professional and beautiful for various Chromebook models, settings, and personas.

I worked with our Mexico City team for a week to bring the shoot in on time and within budget, and with our clients being very happy with the results. We were also awarded a second photo shoot for Chromebook Plus. For that one, we were the first agency team to use AI to visualize each scenario during the initial concepting and client presentation phase.