AtlasFX BankMinder explainer video

I led the concept and creation of this product video for AtlasFX, starting with the script and early visual direction. BankMinder is a purpose-built module within the AtlasFX platform that helps treasury teams optimize bank relationships, manage counterparty risk and execute FX trades more intelligently.

Because BankMinder is a differentiated offering in a complex category, the goal of the video was clarity—not feature overload. The piece needed to clearly communicate what BankMinder does, how it fits within the broader AtlasFX platform and why it matters to treasury leaders, CFOs and finance teams evaluating FX risk solutions.

The video was grounded in the messaging framework and visual language I developed as part of the AtlasFX rebrand in my role as Brand and Creative Director. I led early brainstorming with our product consultant and agency partners at Accelity, shaped the narrative and visual approach, selected the voiceover and music and guided the project through internal review and approvals.

The final video was approved in the first round and has since been used across marketing, sales and PR as a core asset supporting product launches, lead generation and industry awareness.