Dolby Dimension

Copy lead on Dolby’s first major consumer product, Dolby Dimension — wireless headphones perfected for home entertainment.

Worked on the following from foundational work up to launch: 

  • Messaging framework and various pre-launch docs

  • Headlines and taglines

  • Feature organization and naming

  • Website copy

  • Announcement and how-to videos

  • Retail digital and print demo experience

  • Packaging and instructional copy

  • Consumer-facing and transactional emails

  • User manual

  • Press releases

  • Reviewing agency work 

  • Formative print, outdoor, and social media posts