Dolby Dimension homepage

Dolby Dimension

Copy lead on Dolby’s first major consumer product, Dolby Dimension — wireless headphones perfected for home entertainment.

Worked on the following from foundational work up to launch: 

  • Messaging framework and various pre-launch docs
  • Headlines and taglines
  • Feature organization and naming
  • Website copy
  • Announcement and how-to videos
  • Retail digital and print demo experience
  • Packaging and instructional copy
  • Consumer-facing and transactional emails
  • User manual
  • Press releases
  • Reviewing agency work 
  • Formative print, outdoor, and social media posts