Dolby Dimension
Copy lead on Dolby’s first major consumer product, Dolby Dimension — wireless headphones perfected for home entertainment.
Worked on the following from foundational work up to launch:
Messaging framework and various pre-launch docs
Headlines and taglines
Feature organization and naming
Website copy
Announcement and how-to videos
Retail digital and print demo experience
Packaging and instructional copy
Consumer-facing and transactional emails
User manual
Press releases
Reviewing agency work
Formative print, outdoor, and social media posts