Answer Desk rebrand
This work was created to rebrand and raise awareness for the Microsoft Answer Desk, similar to the Genius Bar at the Apple Store. It began a collaboration between some of the agency's top creative and strategic thinkers. After initial brainstorms, I did a deep-dive audit of previous marketing and branding initiatives, then worked closely my design partner to develop four different strategic and creative approaches. Below you'll find several print executions we shared with the client to fuel their excitement and generate more ideas for future campaigns.
