Google Listings & Ads by WooCommerce video
My agency partnered with our sister agency to create this amazing video to let WooCommerce users (new and existing) know about Google Listings and Ads. The video explains how integrating WooCommerce and Google Ads makes it easy to advertise across Google channels and manage their store right from their WC dash.
The other agency's CD led the execution, while my role as co-CD was to help guide them in the areas of helping ensure the video looked on-brand (following WooCommerce's brand guidelines); provide feedback at key milestones from illustration concepts and storyboards to final animation; review and approve the script and ensure the video conveyed that story accurately, and help establish best processes for our teams' working together. I also sourced and directed the VO talent.
The video was part of a much wider campaign to announce this new partnership, and our top client was very happy with the results.
