Meridian Financial website

Meridian Financial, a sister company to Atlas Capital Advisors, is a boutique family office serving Bay Area families with highly personalized financial management. Their previous website was dated, confusing, and failed to reflect their discreet, human-centered approach.

I led the creative direction and wrote all new copy, restructuring the site to clearly communicate Meridian’s mission, services, and values. To complement Atlas Capital while establishing a unique identity, I developed the theme of refined maritime minimalism—a calm, navigational design language inspired by the Bay Area’s coastal setting.

The result is a streamlined, modern site that clarifies offerings, enhances usability, and positions Meridian as a trusted partner. It pairs seamlessly with Atlas Capital’s presence while engaging prospects with a more consultative and human tone.