ACA brand guidelines

ACA is a high-net-worth wealth management firm catering to tech-savvy clients in the Bay Area and beyond. Despite its deep expertise and evidence-based approach, the company lacked a cohesive brand identity and was driving traffic to an outdated WordPress site that didn’t reflect its sophisticated offering in a highly competitive market.

As Head of Marketing and Creative Director, I led the rebranding effort, guiding our designers in redefining ACA’s visual identity to be modern, sophisticated, and reflective of its credibility. I also developed the brand guidelines, articulating the creative vision and strategic direction to ensure consistency across all touchpoints. The guidelines also include brand templates for presentations, email, letterheads, YouTube thumbnails, and more.

While the website is still in progress (partial homepage comp at the bottom of this page), the guidelines were swiftly approved with minimal revisions and now serve as the foundation for ACA’s digital transformation—elevating its presence and positioning it to attract the next generation of high-net-worth clients.