Chromebook "Better Together" concepts
Our Chromebook team learned from research that it was important to current Android users that their devices worked well with their laptop. We saw this as an opportunity to showcase how Chromebook and Android work “better together,” and convince current Windows users to switch to Chromebook.
I led our creative team in leveling up our related messaging framework and coming up with in-situ concepts—including landing pages and digital banners—to demonstrate how we might communicate Better Together benefits across different channels.
The “surprise and delight” work was very received by our client, and helped demonstrate our team’s creative and concepting abilities while providing the retail team campaign-style creative to consider using in these critical consumer touchpoints.
