Google Ads videos

I was writer/creative director on this omni-channel campaign designed to drive business owners to manage Google Ads campaigns through their existing ecomm partner (Shopify, WooCommerce, GoDaddy & Square). A second lane of work for “General” SMBs encourages them to put their products on Google for free.

Work includes multiple animated digital banners, four net-new videos, and two repurposed campaign videos for two different audiences ("3P" or third-party and General). Before that, we did extensive messaging work based on related campaigns, while creating new messaging for this campaign.

My role as writer/CD was to not only write and concept with our design ACD, but also to oversee the work from a brand perspective and provide feedback to our in-house media production team. I also sourced the voice-over talent and co-sourced the music. The client was very happy with the results, we came in on time and budget, and this project was part of a work stream I'd helped grow to a new $2.5m retainer in 2021.

This video has over 130K views as of 11/11/21.