I want my MTV
This page features a selection of music videos I’ve conceived, directed, and produced as a recording artist.
I’ve been drawn to music videos since the early days of MTV; in fact, we were one of the first households on the block to have it. These projects give me space to explore and experiment: from AI-generated footage to practical DIY setups, editing, and photography. I love the challenge of capturing the tone of a song and bringing it to life using whatever’s around me—often unrehearsed, always grounded in real places, people, and emotions.
While separate from my client portfolio, these videos reflect the same creative instincts I bring to brand work: storytelling, tone, and execution — often on a shoestring budget and tight timeline. Each one is a full-stack creative effort, concepted, shot, edited, and promoted independently.
"Shungite"
I concepted, directed, edited and experimented with a few new AI tools to bring this one to life—part self-expression, part creative R&D. It was a true DIY effort: shot entirely on an iPhone, with my 12-year-old son behind the camera for some scenes. No crew, no budget—just a concept, some sunlight, and a lot of late-night editing. The video got over 2,000 views in one week and it's still climbing, and the song was featured on SiriusXM.
"Small Fry"
I filmed this in LA with an iPhone and $40 for parking. My BFF and film school colleague Tom (now an architect) was my cameraman and PA. We shot this in Hollywood and Venice in an afternoon. It was quickly featured on PowerPopaholic and has over 1,400 views.
"Bigfoot's an Alien"
I created this music video for my original song "Bigfoot's an Alien" as an entry to the 2024 Runway AI Film Festival. Most images were created in Midjourney, and animated and edited in Runway. I worked nights and weekends for about two weeks to meet the deadline.
"Goodbye to Summer"
I shot this video with a few friends on a beautiful night around the Santa Monica pier in LA. I came up with the video concept and provided a creative brief for the DP/editor I hired through Upwork. The budget was $500 and we came in just a little bit over with 3 rounds of feedback.
I also wrote, recorded, mixed and mastered this song, and sang and played all parts (vocals, drums, guitar) except bass. You can learn more about my music at my website.
