Dolby Brand Anthem Video

With an initial script developed by an external agency, The Brand Team was asked to revisit the concept and the script to make sure it was aligned with our current mission, tone and voice. I worked with the Content Team to revise the script, give it a stronger story arc, and help concept footage that would bring key moments in the script to life. I also wrote our web page on Dolby.com that features the video.

The video was designed to educate internal and external parties on what Dolby creates and, more importantly, on why Dolby strives to create spectacular experiences. Shot mostly within Dolby offices, and at times using Dolby employees, we produced this piece in Dolby Atmos and Dolby Vision for the cinema and the home. After launching the video internally at key employee events, Dolby marketing coordinated an external launch across multiple touchpoints during CES in January 2018, focused primarily on social and digital channels.